The fall of the Berlin Wall marked the beginning of a new era, and the 1990s were marked by a profound change in consumer habits. As interest in world cuisine grew, globalisation introduced new restaurant concepts and new products to the supermarket shelves. The influence of the American hyperpower is everywhere and even on our plates!

Responding to the explosion of restaurant chains and the advent of “alternative” cuisine consumed outside the home, GUILLIN bought ALPHAFORM and DYNAPLAST in 1990. The group then became a player in the development of out-of-home catering by providing protective, practical and versatile solutions for consumers as well as for caterers and restaurant owners, to the point of becoming one of the leaders in the sector.


Get Lycos!

The World Wide Web appeared in 1990 and few people realised that this technological advance was about to change the world.

For in the nineties, VHS is inserted into VCRs to watch films, data is stored on floppy disks and the Encarta digital encyclopaedia revolutionises knowledge. Teenagers try to beat their record at Tetris on the Game Boy while ‘raising’ a little Tamagotchi and beg their parents for a Tam-Tam.

Can you get off the phone, please? I need to get on the Internet.

1991: France Telecom markets the Bi-Bop, the first mobile phone designed for urban mobility.

Like a mobile phone box, it allows you to connect to short-range terminals (about 300 m), whose presence is indicated by blue-white-green stickers affixed to the street furniture.


The iMac G3 revolutionised the world of computing and design and marked a turning point in Apple’s history.

It’s too much of a stretch

The 90s were marked by the emergence of streetwear: jogging jackets, backpacks and caps were the norm.

Crop tops, dungarees, scrunchies, baggy jeans, Dr. Martens: the 90s were the first to mix fashion and pop culture in a way that still resonates in our dressing rooms today.

Hasta la vista, baby

Dinosaurs from Jurassic Park give us nightmares, we look at life as a box of chocolates or we wish we could save Jack, and we imitate Uma Thurman and John Travolta on the dance floor.

The Spice Girls claim girl power, the macarena makes our summers sunny, Céline Dion wants him to love her again, and Nirvana has become a rock legend.


The “black-white-arab” France is vibrating for its new multiracial soccer world champions. And 1, and 2, and 3-0!

On television, everyone follows the adventures of Hélène et les Garçons in France, and dreams of moving in with their “Friends”.


In the 1990s, theme restaurants left the borders of Paris at breakneck speed, invading the suburbs and the whole of France: the consumer now aspired to a restaurant offer in which the atmosphere and the decor became criteria that were as important, if not more so, than the content of the plate… food expanded its culture!

“Ethnic” cuisine (Tex-Mex, Chinese, Japanese, Indian) is conquering French taste buds and new concepts are multiplying.

On the go

In France, we are witnessing the great boom of fast-food restaurants, these chains of fast food imported from the US: while the time devoted to the preparation of meals is drastically decreasing, snacking is becoming popular. The aim is now to eat quickly and easily.

At work or at home, the trend is towards a single plate: mixed salads are sufficient, and their ingredients vary endlessly (hot goat’s cheese salad, Ceasar salad, etc.).



MARMIPACK has been designed for catering areas, hot spots, rotisseries or take-away, it is the ideal meal solution. It enhances the value of ready-made meals with a traditional look that reinforces the idea of “home-made”. The shape of the pot, the wide “casserole” lid and the black base are reminiscent of cast iron. Thanks to its convex bottom, MARMIPACK can be stacked to save space in the catering department. It is available in single (500 cc), double (1000 cc) or family (1500/1800 cc) portions. Perfectly compatible with hot filling and holding at temperature in the oven, MARMIPACK allows you to respond quickly to customer demand when it is “all hands on deck”: it can also be reheated in the microwave. The lid is easily and quickly fitted by clipping it onto the bottom: this closing principle ensures a perfect seal and facilitates transport.


WOKIPACK is the wok to go…

This cute wok is made of recyclable single-material PP and is practical with its two handles to take away and heat up prepared meals!


DELIVERIPACK is the transport and delivery solution. Its closure is watertight, it is stackable, microwaveable, easy to carry with its ergonomic handles. It is a recyclable and reusable packaging that is dishwasher safe. Its clear, anti-fog PP lid ensures good transparency, even when hot. The bottoms and lids are microwavable and resistant up to 120°C.


TAKIPACK is a range of aesthetically pleasing dessert packaging that sets the scene for the products and stimulates the sweet tooth… Practical, TAKIPACK also makes it easy to enjoy them without making a mess.


POKEPACK is the now famous range of poke bowls, ideal for meals on the go: a reheatable pure virgin pulp cardboard solution with a PET or PP lid, and above all, manufactured in Europe within the GUILLIN Group, for a reduced carbon footprint.