{"id":22204,"date":"2026-03-27T15:06:12","date_gmt":"2026-03-27T14:06:12","guid":{"rendered":"https:\/\/www.groupeguillin.fr\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/"},"modified":"2026-03-27T15:34:11","modified_gmt":"2026-03-27T14:34:11","slug":"bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs","status":"publish","type":"post","link":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/","title":{"rendered":"Bread &#038; Bakery Products in Europe: Structural Changes Redefining Packaging Needs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across Europe, the bread and bakery products market remains massive and pivotal\u2026 yet has undergone profound transformation. With the structural decline of certain traditional consumption patterns and the rise of snacking, premium products and convenience, packaging needs are evolving rapidly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A robust European market\u2026 but one undergoing change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The bakery market in Europe remains huge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Around 42 million tonnes consumed, worth nearly \u20ac158 billion<\/li>\n\n\n\n<li>A growing market, with an annual growth rate of around 5.8%<\/li>\n\n\n\n<li>Bread remains a staple food in all European countries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But this stability masks a profound transformation. For example, we see that traditional consumption has fallen in several countries. Practical and distinctive products are on the rise. From one country to another, consumption patterns reveal significant cultural diversity (North vs South, artisanal vs industrial).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implications for packaging: a market with very high volumes\u2026 but one that is fragmented and segmented according to use.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" width=\"330\" height=\"496\" src=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image.png\" alt=\"\" class=\"wp-image-22188\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The major shift in Europe: convenience &amp; snacking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Across Europe, the prevailing trend is the same: the rise of \u201cconvenience food\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ready-to-eat or easy-to-takeaway products<\/li>\n\n\n\n<li>Individual and on-the-go formats<\/li>\n\n\n\n<li>The growth of coffee shops and urban snacking<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the UK, for example, growth is driven by products that are pre-sliced, pre-packaged or designed for quick consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More broadly across Europe, innovation is focused on the portability and flexibility of formats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premiumisation &amp; enjoyment: a key driver (particularly in the bakery sector)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another major trend in Europe is the move towards premium bakery products:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cakes and pastries account for the largest share of the market (27%)<\/li>\n\n\n\n<li>Development of \u2018indulgent\u2019 products (pleasure, elaborate recipes)<\/li>\n\n\n\n<li>Coffee shop culture \u2192 increased focus on sweet treats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consequently, products require packaging that showcases them visually, protects more delicate elements (icing, filling) and creates a premium experience (texture, ease of opening, design).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1-1024x684.png\" alt=\"\" class=\"wp-image-22195\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Crafts vs industry: a dual market in Europe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The European market is structured around two models:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a. Industrial (dominant in terms of volume)\n<ul class=\"wp-block-list\">\n<li>~70% of production<\/li>\n\n\n\n<li>Packaged products, long shelf life<\/li>\n\n\n\n<li>Supermarket and retail distribution<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>b. Artisanal (strong in terms of value and image)\n<ul class=\"wp-block-list\">\n<li>Very prevalent in France, Italy and Germany<\/li>\n\n\n\n<li>Fresh products, high quality expectations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example: In Italy, consumers still prefer fresh bread bought daily<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Health, naturalness &amp; sustainability: rapidly growing expectations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">European consumers are becoming more discerning:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A search for healthier products (wholemeal, seeds, nutrition)<\/li>\n\n\n\n<li>Strong growth in clean label and organic products<\/li>\n\n\n\n<li>Greater awareness of environmental impact<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, packaging is becoming a vehicle for environmental credibility. It must be made from recyclable or compostable materials, contain less plastic and be transparent about its origin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segment by channel<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td>Canal<\/td><td>Attentes cl\u00e9s<\/td><td>Packaging adapt\u00e9<\/td><\/tr><\/thead><tbody><tr><td>Artisan<\/td><td>Image, qualit\u00e9<\/td><td>Premium, personnalis\u00e9<\/td><\/tr><tr><td>GMS<\/td><td>Logistique, co\u00fbt<\/td><td>Standardis\u00e9, optimis\u00e9<\/td><\/tr><tr><td>Snacking<\/td><td>Rapidit\u00e9, praticit\u00e9<\/td><td>Fonctionnel, nomade<\/td><\/tr><tr><td>Coffee shop<\/td><td>Exp\u00e9rience<\/td><td>Design + mise en valeur<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The European market for bread and baked goods is anything but static:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stable in terms of volume<\/li>\n\n\n\n<li>Dynamic in value<\/li>\n\n\n\n<li>Changing in terms of usage<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For packaging companies, this translates into a simple reality: demand is skyrocketing\u2026 but becoming more complex.<br>The winners will be those capable of offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>solutions tailored to new uses<\/li>\n\n\n\n<li>genuine added value (experience + image)<\/li>\n\n\n\n<li>a response to environmental challenges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across Europe, the bread and bakery products market remains massive and pivotal\u2026 yet has undergone profound transformation. With the structural decline of certain traditional consumption patterns and the rise of snacking, premium products and convenience, packaging needs are evolving rapidly. A robust European market\u2026 but one undergoing change The bakery market in Europe remains huge: [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":22196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-22204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-useful-information"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bread &amp; Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN<\/title>\n<meta name=\"description\" content=\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l&#039;emballage alimentaire plastique, papier et carton.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bread &amp; Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN\" \/>\n<meta property=\"og:description\" content=\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l&#039;emballage alimentaire plastique, papier et carton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"Groupe GUILLIN\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T14:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T14:34:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1116\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ga\u00ebl Chareyre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ga\u00ebl Chareyre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/\"},\"author\":{\"name\":\"Ga\u00ebl Chareyre\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#\\\/schema\\\/person\\\/ffca20ffb59251d7b11d7e890be5602c\"},\"headline\":\"Bread &#038; Bakery Products in Europe: Structural Changes Redefining Packaging Needs\",\"datePublished\":\"2026-03-27T14:06:12+00:00\",\"dateModified\":\"2026-03-27T14:34:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"articleSection\":[\"Useful information\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/\",\"name\":\"Bread & Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"datePublished\":\"2026-03-27T14:06:12+00:00\",\"dateModified\":\"2026-03-27T14:34:11+00:00\",\"description\":\"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"contentUrl\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/image-1.png\",\"width\":1116,\"height\":745},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bread &#038; Bakery Products in Europe: Structural Changes Redefining Packaging Needs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/\",\"name\":\"Groupe GUILLIN\",\"description\":\"We protect your food\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#organization\",\"name\":\"Groupe GUILLIN\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Logo-guillin-1.png\",\"contentUrl\":\"https:\\\/\\\/www.groupeguillin.fr\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Logo-guillin-1.png\",\"width\":1172,\"height\":300,\"caption\":\"Groupe GUILLIN\"},\"image\":{\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/groupeguillin\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/guillin-emballages\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCS-Q4Qkgd1bN9pdIPGRjogQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.groupeguillin.fr\\\/en\\\/#\\\/schema\\\/person\\\/ffca20ffb59251d7b11d7e890be5602c\",\"name\":\"Ga\u00ebl Chareyre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g\",\"caption\":\"Ga\u00ebl Chareyre\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bread & Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN","description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Bread & Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN","og_description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","og_url":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/","og_site_name":"Groupe GUILLIN","article_published_time":"2026-03-27T14:06:12+00:00","article_modified_time":"2026-03-27T14:34:11+00:00","og_image":[{"width":1116,"height":745,"url":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","type":"image\/png"}],"author":"Ga\u00ebl Chareyre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ga\u00ebl Chareyre","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#article","isPartOf":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/"},"author":{"name":"Ga\u00ebl Chareyre","@id":"https:\/\/www.groupeguillin.fr\/en\/#\/schema\/person\/ffca20ffb59251d7b11d7e890be5602c"},"headline":"Bread &#038; Bakery Products in Europe: Structural Changes Redefining Packaging Needs","datePublished":"2026-03-27T14:06:12+00:00","dateModified":"2026-03-27T14:34:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/"},"wordCount":523,"publisher":{"@id":"https:\/\/www.groupeguillin.fr\/en\/#organization"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","articleSection":["Useful information"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/","url":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/","name":"Bread & Bakery Products in Europe: Structural Changes Redefining Packaging Needs - Groupe GUILLIN","isPartOf":{"@id":"https:\/\/www.groupeguillin.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#primaryimage"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","datePublished":"2026-03-27T14:06:12+00:00","dateModified":"2026-03-27T14:34:11+00:00","description":"Le Groupe GUILLIN est le r\u00e9f\u00e9rent europ\u00e9en de l'emballage alimentaire plastique, papier et carton.","breadcrumb":{"@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#primaryimage","url":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","contentUrl":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2026\/03\/image-1.png","width":1116,"height":745},{"@type":"BreadcrumbList","@id":"https:\/\/www.groupeguillin.fr\/en\/bread-bakery-products-in-europe-structural-changes-redefining-packaging-needs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.groupeguillin.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Bread &#038; Bakery Products in Europe: Structural Changes Redefining Packaging Needs"}]},{"@type":"WebSite","@id":"https:\/\/www.groupeguillin.fr\/en\/#website","url":"https:\/\/www.groupeguillin.fr\/en\/","name":"Groupe GUILLIN","description":"We protect your food","publisher":{"@id":"https:\/\/www.groupeguillin.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.groupeguillin.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.groupeguillin.fr\/en\/#organization","name":"Groupe GUILLIN","url":"https:\/\/www.groupeguillin.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.groupeguillin.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2020\/09\/Logo-guillin-1.png","contentUrl":"https:\/\/www.groupeguillin.fr\/wp-content\/uploads\/2020\/09\/Logo-guillin-1.png","width":1172,"height":300,"caption":"Groupe GUILLIN"},"image":{"@id":"https:\/\/www.groupeguillin.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/groupeguillin\/","https:\/\/www.linkedin.com\/company\/guillin-emballages\/","https:\/\/www.youtube.com\/channel\/UCS-Q4Qkgd1bN9pdIPGRjogQ"]},{"@type":"Person","@id":"https:\/\/www.groupeguillin.fr\/en\/#\/schema\/person\/ffca20ffb59251d7b11d7e890be5602c","name":"Ga\u00ebl Chareyre","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58698729b976f11ac57bf8d08d786aee47db56e9d0ab450a387ac34973428815?s=96&d=mm&r=g","caption":"Ga\u00ebl Chareyre"}}]}},"publishpress_future_action":{"enabled":false,"date":"2026-06-02 19:06:21","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/posts\/22204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/comments?post=22204"}],"version-history":[{"count":2,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/posts\/22204\/revisions"}],"predecessor-version":[{"id":22207,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/posts\/22204\/revisions\/22207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/media\/22196"}],"wp:attachment":[{"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/media?parent=22204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/categories?post=22204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupeguillin.fr\/en\/wp-json\/wp\/v2\/tags?post=22204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}